We had five different sessions to choose from in each of the six time slots. My choices today were
SQL "Denali" High Availability
Building a Professional Development Plan
Advanced DW Scenarios in SSIS
It was not just informative. These events are about networking and being a part of a community centered around the SQL Server product. Plus, on top of great sessions and door-prizes, we were provided with coffee, doughnuts, sodas, and a nice box lunch. If you have not been to one, I highly recommend it.